Triathlon Coaching /

Triathlon Coach.
Jacksonville, FL.

Swim, bike and run built into one plan by a Jacksonville coach who races here — periodized around your job, your family, and the race on your calendar.

One Plan, Three Sports

Three Disciplines. One Schedule.

Triathlon isn't three training plans stapled together. Every session is placed against the other two.

01Swim

Open Water, Not Just Laps

Pool work that transfers to open water — sighting, pacing off a current, and starting in a crowd without burning the first ten minutes.

02Bike

Ride To A Number

Florida's flat roads reward discipline over horsepower. Pacing targets are set so the bike leg sets up the run instead of ending it.

03Run

Off The Bike

The run is where a triathlon is won or lost. Brick work and heat-adapted pacing are built in from the start, not bolted on at the end.

The Main Street Bridge in downtown Jacksonville, on the IRONMAN Jacksonville run course
Why Local Matters

Coached Where You Race.

Training for a triathlon in Northeast Florida is its own problem. Heat and humidity build from spring onward and change what a sustainable pace actually is. The water is open, tidal and rarely flat. The terrain is unrelentingly flat, which sounds easy and quietly punishes anyone who rides without a pacing plan.

A coach who trains and races on these roads builds that into your plan from the first week — rather than handing you a template written for a different climate and a different course.

Triathlon Coaching

The Gold Plan.

Gold is the triathlon plan — the only plan that covers all three disciplines.

Triathlon

Gold

Triathlon Athletes Only

$350/mo
  • Complimentary initial consultation
  • TrainingPeaks Premium included
  • Fully custom triathlon plan
  • Strength videos + recovery strategy
  • Nutrition guidance
  • Unlimited email + limited text support
  • Personalized workout feedback
  • 2 coach calls / month
  • 3–4 plan adjustments / month
  • Pre- and post-race analysis
Get Started

Training for a single-sport goal instead? The Bronze and Silver plans cover cycling and running, from $125/mo. Compare all three plans.

Who's Coaching You

Two Coaches. One Standard.

Head Coach Owen Shott
Head Coach — Tier 1

Owen Shott

Twenty-plus years of coaching and a third-place finish for Team USA at the 2025 World Championships. Owen leads every Tier 1 plan. Read his full story

Assistant Coach Ethan Courson
Assistant Coach — Tier 2

Ethan Courson

A Jacksonville native with national titles in triathlon and the cycling time trial, Ethan leads every Tier 2 plan. Read his full story

Common Questions

Before You Start.

Do you coach triathletes in Jacksonville?

Yes. Shott Performance is based in Jacksonville, Florida and coaches triathletes across all three disciplines. Coaching is also available remotely anywhere in the United States.

How much does triathlon coaching cost?

The Gold plan is $350 per month and is the triathlon plan. It includes TrainingPeaks Premium, a fully custom triathlon plan, strength and recovery guidance, nutrition guidance, two coach calls per month, and pre- and post-race analysis. The Bronze and Silver plans are cycling and running only.

Do I need to be an experienced triathlete to start?

No. Plans are built around your current starting point, from a first sprint-distance race through full-distance racing. Every plan begins with a free consultation to establish where you are.

Can you coach me for IRONMAN Jacksonville?

Yes. IRONMAN Jacksonville is on May 16, 2026, and course-specific preparation for the St. Johns River swim, the flat bike course, and the Main Street Bridge run is built into the plan.

Is triathlon coaching available remotely?

Yes. Plans are delivered through TrainingPeaks with email support, scheduled coach calls, and workout feedback, so athletes outside Jacksonville can be coached remotely.

Start Your Journey

Every plan starts with a free consultation.